In this episode of Photography Online, we look at what we reckon is the most useful law in photography - the Inverse Square Law. Once you understand this, you'll have more control than ever over your exposures and photography in general. We then tag along on a property shoot to see what's involved in taking marketing photos for hotels. We'll go over many tips and tricks you can apply at the capture stage, plus we'll talk you through the key post production steps too. The team also continue their Great British Icons photo challenge in York, as they attempt to cross off more icons from their list. LINKS 🟡 Accurist Watches https://www.accurist.com/mens-watches/origin 🟡 Ffordes Photographic - where we buy and sell new and used gear https://www.ffordes.com/ 🟡 SIMLAB - where we get our printing done https://www.simlab.co.uk/ 🟡 Photography Online Adventures - photo trips with the PO team https://mc2photography.com/po-adventures 🟡 Order our 2025 magazine https://shop.mc2photography.com/product/off-the-beaten-track-magazine-2025 🟡 Photography Online Podcast Available on Apple Podcasts, Spotify and other major platforms. You can also find it here: https://photographyonline.podbean.com 🟡 Join our channel as a POOS and get access to PO LIVE: https://www.youtube.com/channel/UCPGVcUjuoNmZopQcMsoo1Ww/join