This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. Take the Certificate HERE: https://goo.gle/47SIQvp Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring. 00:00 Welcome 1:44 The value of brands for digital marketing 5:41 The elements of a digital marketing strategy 10:13 Define your marketing goals 15:00 Paid, owned, and earned media 19:28 Attract customers with search engine optimization 23:53 Reach customers with search engine marketing 28:25 Introduction to social media and email marketing Subscribe HERE: https://bit.ly/SubscribeGCC #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce