Course Introduction

Unit 1 - Motivations for building an app

Unit 1.1 What is the value proposition of your app?

Do you need a web app or just a better website?

Categories of Apps – which app category is easiest to compete in?

Unit 1.2 Identify the problem you are trying to solve with your app.

Candy, vitamins or addictive painkiller?

Fulfillment, recognition, security

The Five Whys

Unit 1.3 How to discover a niche in the marketplace

Follow popular trend

Add a twist

Your own expertise

Problems in existing competition

Unit 1.4 Listening to users

Users that exist in the market

Get user feedback

Idea 2.0

Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan)

Unit 2 UI, UX, MVP design

How to create user stories

Planning for an MVP

Unit 2.2 Designing an effective UI user interface

On boarding new users

The Google UI Case Study

The Photoshop Adobe UI negative Case Study

Effective UI elements

Don’t Make Me Thing Steve Krug

UI design templates

Design for your target audience

Unit 2.3 How to design an effective UX User Experience

UX is where Design strategy and Technology intersect

Application Flow

Measuring Conversion Rates

UX outside of the app

The User Empathy Map

Six principles for a positive UX

Unit 2.4 The MVP

The Lean Startup MVP concept by Eric Ries

Planning for future versions of your app

What is NOT an MVP

Zappos MVP Case Study

The MVP design pyramid

The purpose of an MVP

Keeping the cost of an MVP low

Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype)

Unit 3.1 Marketing and Monetization for an App

The BMC Case Study

Unit 3.2 Monetization Strategies of Apps

iOS vs Android user value per customer

iOS vs Android market share in various countries

Unit 3.3 Marketing Your App

Unit 3.4 Dealing with Investors

Homework 3.1 Build a BMC for your app

Unit 4.1 Building Customer Loyalty

Why Customers Abandon Apps?

First-to-Mind solution

Compulsion

Morality of Addictive Apps

The HOOK app addictive model

Homework (Understanding Hook, Applying Hook)

Unit 5.1 Choosing the Right Tools

Unit 5.2 Nine Companies Who Nailed their App

Unit 5.3 Development Languages and Cross Platform Tools

Homework (Compare Dev Tools, Recommend a Development Solution)

Unit 6.1 Full Stack Considerations

Choosing a Database Backend

noSQL

SQL vs noSQL

Graph Database

Full Text Database

Vertical Scaling

Horizontal Scaling

Data Duplication in Distributed Databases

SQL Shards

Homework (Recommend Database Solutions, Explore API services)

Unit 7.1 Hiring the Development Team

Four Roles of a Software Development Team

Product Manager

Product Designer

Front End Developer

Back End Developer

Unit 7.2 Mobile vs Web Development

Unit 7.3 Agile Team Management

SDLC Agile vs Waterfall

What is Waterfall Development?

What is Agile Scrum Methodology?

The Product Backlog

Spring Planning

Sprint Backlog

What is a Sprint?

Product Increment

Daily Scrum

Sprint Review and Retrospective

Unit 7.4 How to Write a Job Requisition

Homework (Team Roles, Internal Job Requisition, External Job Posting)

Unit 8.1 Future Trends in Mobile Development

Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech)

freeCodeCamp.org

Learn to turn your app solution into a reality. This course is for leaders, entrepreneurs and software developers.

✏️ Course developed by Shad Sluiter. Check out his YouTube: https://www.youtube.com/user/shadsluiter

0:00:00 Course Introduction
0:03:14 Unit 1 - Motivations for building an app
0:06:44 Unit 1.1 What is the value proposition of your app?
0:12:40 Do you need a web app or just a better website?
0:15:14 Categories of Apps – which app category is easiest to compete in?
0:34:24 Unit 1.2 Identify the problem you are trying to solve with your app. 
0:36:19 Candy, vitamins or addictive painkiller?
0:41:59 Fulfillment, recognition, security
0:42:54 The Five Whys
0:49:58 Unit 1.3 How to discover a niche in the marketplace
0:52:59 Follow popular trend 
0:56:39 Add a twist 
0:58:21 Your own expertise  
0:59:44 Problems in existing competition  
1:04:34 Unit 1.4 Listening to users 
1:11:44 Users that exist in the market
1:14:39 Get user feedback
1:24:54 Idea 2.0
1:28:17 Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan)
1:48:44 Unit 2 UI, UX, MVP design 
1:56:34 How to create user stories 
2:02:14 Planning for an MVP
2:05:24 Unit 2.2 Designing an effective UI user interface
2:07:04 On boarding new users
2:09:44 The Google UI Case Study
2:10:14 The Photoshop Adobe UI negative Case Study
2:14:19 Effective UI elements
2:17:20 Don’t Make Me Thing Steve Krug 
2:19:34 UI design templates
2:20:34 Design for your target audience
2:22:39 Unit 2.3 How to design an effective UX User Experience
2:23:24 UX is where Design strategy and Technology intersect
2:27:14 Application Flow 
2:29:34 Measuring Conversion Rates
2:30:14 UX outside of the app
2:31:04 The User Empathy Map 
2:35:39 Six principles for a positive UX
2:37:34 Unit 2.4 The MVP
2:38:54 The Lean Startup MVP concept by Eric Ries
2:39:39 Planning for future versions of your app
2:40:34 What is NOT an MVP
2:42:44 Zappos MVP Case Study
2:43:44 The MVP design pyramid
2:45:44 The purpose of an MVP
2:46:44 Keeping the cost of an MVP low
2:50:36 Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype)
3:11:09 Unit 3.1 Marketing and Monetization for an App
3:12:34 The BMC Case Study
3:27:04 Unit 3.2 Monetization Strategies of Apps
2:28:29 Apple App Store vs Google Play Store revenue 
3:31:14 iOS vs Android user value per customer
3:32:19 iOS vs Android market share in various countries 
3:44:14 Unit 3.3 Marketing Your App
3:53:09 Unit 3.4 Dealing with Investors
4:04:44 Homework 3.1 Build a BMC for your app
4:07:06 Unit 4.1 Building Customer Loyalty
4:08:04 Why Customers Abandon Apps?
4:09:49 First-to-Mind solution
4:10:59 Compulsion
4:11:04 Morality of Addictive Apps
4:13:04 The HOOK app addictive model
4:32:49 Homework (Understanding Hook, Applying Hook)
4:38:54 Unit 5.1 Choosing the Right Tools
4:48:19 Unit 5.2 Nine Companies Who Nailed their App
4:59:31 Unit 5.3 Development Languages and Cross Platform Tools
5:18:58 Homework (Compare Dev Tools, Recommend a Development Solution)
5:27:34 Unit 6.1 Full Stack Considerations
5:28:20 Choosing a Database Backend
5:29:14 SQL
5:31:34 noSQL
5:35:09 SQL vs noSQL 
5:44:04 Graph Database
5:50:09 Full Text Database 
5:56:34 Vertical Scaling
5:59:14 Horizontal Scaling
6:01:54 Data Duplication in Distributed Databases 
6:04:44 SQL Shards
6:13:22 Homework (Recommend Database Solutions, Explore API services)
6:20:14 Unit 7.1 Hiring the Development Team
6:20:54 Four Roles of a Software Development Team
6:21:54 Product Manager
6:24:19 Product Designer
6:29:24 Front End Developer
6:30:29 Back End Developer
6:36:04 Unit 7.2 Mobile vs Web Development  
6:47:59 Unit 7.3 Agile Team Management
6:48:54 SDLC Agile vs Waterfall
6:49:44 What is Waterfall Development?
6:50:59 What is Agile Scrum Methodology? 
6:56:42 The Product Backlog
6:58:04 Spring Planning
6:58:39 Sprint Backlog
6:58:59 What is a Sprint?
6:59:42 Product Increment
7:00:29 Daily Scrum
7:01:54 Sprint Review and Retrospective
7:03:23 Unit 7.4 How to Write a Job Requisition 
7:19:04 Homework (Team Roles, Internal Job Requisition, External Job Posting)
7:32:24 Unit 8.1 Future Trends in Mobile Development
7:50:22 Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech)

The Business of Building Apps - App Product Management Course for Developers

The Business of Building Apps - App Product Management Course for Developers

The Business of Building Apps - App Product Management Course for Developers

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